About DonorEye
Built by a fundraiser, for fundraisers.
DonorEye gives feedback on fundraising letters before they go out. It is made by one person who works with fundraising every day.
Jens Asp
Founder, DonorEye
Hi, I'm Jens
By day I lead marketing and fundraising at one of Norway's largest patient organisations. In the evenings I build DonorEye.
What DonorEye stands for
Honest, not flattering
The score is a wake-up call, not a verdict. The findings are straight, and you can disagree with every one of them.
The donor is the hero
Giving is a joy. A letter should let the donor feel she helped a person, and make it easy for her to do it.
A person, not a template
A flat, borrowed voice is easy to spot. DonorEye looks for the voice, the person and the details you can document.
Where the knowledge comes from
DonorEye does not guess. It builds on a knowledge bank about fundraising where every point is approved, has a code and has a source. Every finding in an assessment shows the knowledge it builds on.
Source
DM-hjulet (the direct mail wheel), DM-labben, 15 October 2026, the Norwegian national knowledge arena for fundraising.
Source
Sørum and Grette Osmundsen, “Med KI som redaktør” (AI as editor), b.bold, October 2026.
How your letters are treated
Encrypted
What you upload is stored encrypted, and never used to train AI models.
Stored in Germany
Your letters live on a server in Germany, not in a chat window.
Yours to delete
You can delete any letter at any time, and ask us to delete the account.
Test your appeal before your donors get it in the mail.
DonorEye · Møllergata 6, 0179 Oslo, Norge · hello@donoreye.com