For fundraisers in charities and non-profits
Get feedback on your appeal before you send it.
Upload your draft as a PDF. In two minutes you'll know what the donor sees, what's missing, and the one change that will lift the letter most.
- Your draft
- Feedback
- More money
- 1Upload your appeal
- 2Confirm your email
- 3Get the assessment
Drop your PDF here
PDF, JPG, PNG or WebP · up to 12 files and 20 MB in total
The file stays in your browser until your email address is confirmed. After that it is stored encrypted and never used to train AI models. Preferably upload an unaddressed sample.
Your first assessment is free. It takes about two minutes.
What you get
This is what your feedback looks like.
Example: Stiftelsen Lesehjelp
- 1
What the donor sees
The expected path through the letter in eight seconds, drawn right on your pages.
- 2
The core
Problem, solution and where the money goes: clear, unclear or missing.
- 3
You and we
Every you-word and we-word is counted. Does the letter talk about the donor, or about you?
- 4
The one change
Before and after, ready to paste.
8
seconds: the average time a donor spends on your appeal
The skimmer
Donors don't read. They skim.
DonorEye shows what a skimmer will probably take in during eight seconds, and the path the eye is expected to take through the letter: envelope, headline, picture, P.S. It is an expectation, not measured eye tracking. Then you know what is likely to get read, before the donor decides.
Problem. Solution. Where the money goes.
- Problem.Clear
- Solution.Unclear
- Where the money goes.Missing
Example from an assessment
A donor says yes when she sees what's wrong, what you do about it, and where her money goes. If one of the three is missing, the letter can't score high, however well it's written.
The red pen test
See the letter through the donor's eyes.
Every “you” and every “we” is counted and marked in the text. Does the letter talk about the donor, or about you? The numbers are counted in code and the quotes are checked against the letter, so nothing is made up.
Headline
Sara (8) pretends to read
Sara holds the book up in front of her face. She has learnt to laugh in the right places.2 We at the Reading Help Foundation have worked on literacy for 25 years.1 With £30, you give Sara a reading buddy for ten weeks.2
Overall assessment
Good text
The one change
The one change that lifts most.
DonorEye points out what matters most and shows how it could be written: before and after, ready to paste.
Before
«We at the Reading Help Foundation have worked on literacy for 25 years.»
After
«With £30, you give Sara a reading buddy for ten weeks.»
From “we” to “you”, and from time served to effect.
You set the pace
The more DonorEye knows, the better the feedback.
The first assessment needs only the letter. Tell us about the organisation, the donors, the goal and earlier letters whenever you like. The score is a wake-up call, and you can disagree with any finding.
- The organisation
- The donors
- The goal of the letter
- Earlier letters
Test your letter before your donors do.
No account to set up. One PDF and an email address.
Upload your appealQuestions and answers
What people ask
What is DonorEye?
DonorEye gives you feedback on fundraising letters and other direct mail before you send them. You upload your draft and an AI reads it the way a donor would: what the donor notices first, what is missing, and the one change that would lift the letter most.
Why not just ask an AI yourself?
A general AI answers from anything and gives you a new answer every time. DonorEye is built on a fundraising knowledge base that has been approved point by point. It assesses your letter against the same criteria every time, counts the numbers in code instead of guessing, and shows which knowledge each finding is based on. It has been tested with users and is easy to use. A general AI can answer anything, but it will not give you this.
How does it work?
Upload your appeal as a PDF or image and enter your email address. We send a six-digit code, and once you enter it the review starts. It takes about two minutes. There is no account to set up and no password.
What do I get in the review?
You see what a skimmer is likely to take in within eight seconds, whether the letter has a problem, a solution and a path for the money, and how often it says “you” and “we”. Finally you get the one change that helps most, with a suggested rewrite: before and after.
Is this measured eye tracking?
No. The expected path of the eye through the letter is an estimate, not measured eye tracking. The numbers in the review are counted in code and the quotes are checked against your letter, so nothing is made up.
Is my letter safe?
What you upload is stored encrypted and is never used to train AI models. The file stays in your browser until your email address is confirmed. If you can, upload a sample without names and addresses.
What does it cost?
The first review is free. All you need is an email address.
Which languages does it support?
DonorEye works in Norwegian, English, German and Spanish. You choose the language of the interface, the language of the review and the language your letter is written in.
Do I have to follow the advice?
No. The score is a wake-up call, not a verdict, and you can disagree with any finding. The more you tell DonorEye about your organisation, your donors and your goal, the better the feedback gets.